Visual merchandising should always be linked to commercial performance. There are certain factors to be taken into consideration while creating retail planograms. Usually, pictures of the final display are taken and shared in a slideshow with the visual merchandiser for confirmation. The depth of the display will depend on the available quantity and depth of the unit.Īfter gathering all the required products in their respective quantities, you will start to create the same display as per the planogram on that fixture. For example, the facings could be displayed in one row or in two rows on top of each other. You will then count how many facings for each SKU are supposed to be displayed and how the display form looks like. You will find that this dairy wall is located on the left side of the store as per the floor plan.Īfter that, you will identify the products (SKUs) that the planogram is telling you to display in this unit. When you receive a planogram, you will first locate the display unit on the floor, using the floor plan or the store layout.įor example, in the above pictures we used the example of the wall for “ DAIRY“. This planogram will then be used by the store team for display and for maintaining the visual standards. Those display units are then assigned to different product categories, based on sales contribution and category roles. The floor plan (aka store layout) is a diagram that shows the fixtures and all display units and their place on the floor. You will then move to creating or adjusting the floor plan. This report will show the velocity of sales for each SKU and hence will help in changing display for products with low sell through rate to help selling them before they get discounted.īased on your analysis for those reports, you will decide the appropriate space and place that should be allocated to each category and product.
#PLANOGRAM FULL#
The best action before resorting to marking down a product is always to change its display and see if it works, so it can sell at full price. In this case, the new planogram can solve this problem by putting those SKUs in a more prominent area and if they are still not selling then they can be recommended for markdowns. In many cases, the main reason for those SKUs not selling is actually their display on the floor. The zero seller report will reveal some SKUs that have not sold for a certain amount of time. This helps determining where those products should be displayed and highlighted on the floor and on their respective shelves. This report will show the best selling SKUs in terms of quantity and value. This will then play a role in determining how much space will be allocated for the respective category. This report will show how much each category contributes to the business in terms of sales, as well as gross margins. These reports will include: Sales by Category The first step is to generate the relevant sales reports and analyze them at category & SKU level. To create a planogram you will first have to go through preparation steps, to ensure that the final planogram will be effective in increasing sales and helping customers shop.